Professional Beverage Program Planning & Assistance
Complimentary beverage planning from Virginia's most experienced specialists.
Planning the drinks for an event can be one of the most stressful parts — how much to buy, what to serve, and how to make it special. Our beverage program consulting takes the guesswork out with hands-on planning, money-saving insight, and premium products at an affordable price. We introduce a more Executive way of doing things.
How it works
- We listen. Your professional beverage planner walks through your event details and your vision, taking notes the whole way.
- We recommend. You receive our Executive Fresh Fruit & Herb cocktail menus — four creative signature menus to choose from, or create your very own.
- You buy, you save. Once your menu is finalized, you get your estimate and a custom alcohol shopping list. Just purchase the beer, wine & spirits on your list — and leave the fruit, mixers, cups, and ice to us.
- We arrive ready. Your Executive staff arrive ahead of service in pressed uniforms with state-of-the-art equipment, drinkware, produce, mixers, ice, and your own custom-printed beverage menu.
What you receive
- Executive Handcrafted Cocktail lists — four signature menus, or build your own
- In-depth, one-on-one planning consultations
- A custom beer, wine & alcohol shopping list — you buy, you save
- Purchasing insight so you never oversell or overspend on alcohol
- Accurate, reasonable staffing recommendations to fit your guest count
The Executive Fresh Market
Enjoy the convenience of our Executive Fresh Market for everything needed to produce your beverages — mixers, sodas, fruits, herbs, syrups, extracts, ice, drinkware, and much more, all in one place.
Save your cold hard cash
Say goodbye to caterers who oversell alcohol and beverage products. Our planners show you how to efficiently budget your beverage program, so you spend on exactly what your event needs — nothing more.
Events of every size
From an intimate gathering of 20 guests to a large celebration of 7,000, we're the most experienced and knowledgeable source in Virginia for offering alcohol and beverages at events. There's no obligation and no cost for the consultation — just clear, expert guidance.
Complete your event
Pair your plan with professional mobile bartenders, event help & waitstaff, or a barrel bar rental.
Request an Estimate or call 757.995.5855 for your complimentary planning consultation.
FAQ
Is planning really free?
Yes — the consultation is complimentary, with no obligation.
Do I buy the alcohol?
Yes — you receive a custom shopping list and buy the beer, wine & spirits (you buy, you save). We handle the fruit, mixers, cups, and ice.
Can I create my own cocktail menu?
Absolutely — choose from four signature menus or build your own.
How many guests can you plan for?
From 20 to 7,000.